About
The Project
Challenge
Eggy Mart was a brand-new grocery store concept in London with no prior market presence. The founders sought direction on how to launch effectively in a competitive market while catering to niche demands for Asian groceries and pet products.
Approach
ELGreen supported Eggy Mart from the ground up, beginning with in-depth market research and competitor analysis to identify demand and customer personas. We then developed a detailed business plan, executed a full branding package including logo and shop design, and provided strategic consultation to position Eggy Mart as a trusted neighbourhood store with a unique dual offering of Asian groceries and pet essentials.
