About
The Project
Challenge
Xiao Long Kan, a renowned hotpot brand from China, wanted to establish its first international branch in London but faced challenges navigating the local commercial landscape and connecting with a new audience.
Approach
ELGreen facilitated every step of the expansion, starting with securing a prime commercial location in Holborn. We created culturally engaging video content and ran targeted social media campaigns to build anticipation and awareness among London’s Asian food lovers. Our content strategy emphasized authenticity, visual storytelling, and brand heritage, ensuring Xiao Long Kan’s successful entry into the UK market.
