About
The Project
Challenge
Lessel, a real estate agency rooted in London, was facing limitations in reaching international high net worth clients, particularly within the Chinese speaking communities residing in the UK. Although they had strong relationships locally, they lacked a digital strategy and cross border brand recognition to support their expansion goals into Asia.
Approach
ELGreen crafted a comprehensive growth strategy encompassing website redesign with multilingual support, targeted social media advertising, culturally tailored email marketing, and event planning. Our approach focused on enhancing Lessel’s visibility among Chinese speaking audiences through curated content and private networking events. This integrated digital and physical marketing campaign supported their international expansion, ultimately enabling Lessel to establish offices in Beijing and Taiwan.
